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This article covers the process for approving email content. In the Salesforce Marketing Cloud (SFMC) approvers are only approving the content and not the audience the content will be sent to.

This article will cover the process of re-using approved content for future emails. Once email content has been approved that content is saved and retained within the Salesforce Marketing Cloud (SFMC).

All content to be sent through the application needs to be approved at some level. This article will walk users through the process of submitting content to be approved for sending.