The Constituent Relationship Management service (CRM) enables our business to administer its interactions with current and future constituents. At our institutions, the CRM vision is to create efficient and effective business processes across all business units so that a singular view of a constituent is possible.

Directed Communications is a centrally supported service that enables approved users within university departments to deliver targeted, personalized email messages to specific audiences using Salesforce Marketing Cloud. This service is designed to help units strengthen engagement, increase awareness of programs and services, and support mission-aligned outreach to students, faculty, and staff.