PSU, UNH, USNH - Salesforce Marketing Cloud: Personalization of Email Content

Salesforce Marketing Training video


Personalization of email content happens from the Content Page within the Email area of SFMC. Users can use specific controls that will merge in external information such as names as stated above.


Task: To add personalize the content in an email.



Step 1 - Add a Text Block to the email. 

Step 2 - Use the WYSIWYG editor you can add in personalization fields using the 'head' icon.

  • If you are unable to see the 'head' icon select the collapse arrow.


Step 3 - Select from the menu First Name, Last name or both. Ensure you add a space between the fields.

Step 4 - The System will add percent signs (%%) before and after the fields, this is by design and should not be removed.


Step 5 - Test your email content to make sure the personalization populates once a Data Extension is selected.



The content in your email has been personalized as intended.


Further reading:

Salesforce Marketing: Creating a new Email from a Template

Salesforce Marketing Cloud: Testing Email Content


Need additional help?

Please fill out the Salesforce Marketing Cloud Webform with as much information as possible, or contact the Technology Help Desk.

For additional Training please visit the TLT Docs & Training site


Article ID: 1499
Fri 7/19/19 6:08 PM
Tue 7/18/23 8:08 AM
Applicable Institution(s):
Plymouth State University (PSU)
University of New Hampshire (UNH)
USNH System Office