UNH Outreach - Predictive Response: Reactivating Inactive Contacts

Summary

This article details how to reactivate inactive Predictive Response Contacts caused by either Opt-Outs or bounced emails. 

 

Opt-Outs

Important: You will need explicit permission from each Contact you would like to opt back in. Please see more information regarding sending emails to Contacts on mailing lists here: CAN-SPAM Act: A Compliance Guide for Business

Instructions

Step 1 - Build the list of contacts you’d like to opt back in. Make sure that they are enrolled in the correct campaigns.

  • If possible, note any and all conversations regarding the opt-in request in their Contact record.

Step 2 - Create a ticket with the Constituent Relationship Management Services Support Team and include the contacts and their campaigns.

Step 3 - When the users are reset, they will become active, and receive historically missed email editions. (There is no way to prevent these emails from being sent.)

 

Bounces

Note: Invalid emails that are actually invalid must not be unbounced. Doing so can harm your delivery reputation and if your bounce rate increases to 5% we will be unable to send any more emails from the AWS server. You must confirm with the Contact what their email address is prior to putting in a request.

Instructions

Step 1 - Build the list of contacts you’d like to unbounce. Make sure that they are enrolled in the correct campaigns.

Step 2 - Create a ticket with the Constituent Relationship Management Services Support Team and include the contacts and their campaigns.

Step 3 - When the users are reset, they will become active, and receive the next active email in the campaign(s) they’re enrolled in.

 

Further Readings

CAN-SPAM Act: A Compliance Guide for Business 

 

Need additional help?

If you have any additional questions, please fill out the Constituent Relationship Management Services Support Form.

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Details

Article ID: 4470
Created
Thu 8/4/22 10:17 AM
Modified
Thu 11/9/23 9:43 AM
Applicable Institution(s):
University of New Hampshire (UNH)